free us shipping & $39.95 international flat rate on all orders over $125

Celebrating Biba!

Posted by Deco Haus Studio on

The epitome of vintage London fashion is none other than the iconic Biba Boutique, which opened its doors in 1964.  Biba started as a very small mail-order business called Biba’s Postal Boutique, which advertised a cute pink gingham dress in a newspaper called the Daily Mirror. The dress was quite similar to one worn by Miss Stylish Sixties herself – Brigitte Bardot - and up to 17,000 orders were received!

During their humble beginnings, the shop's initial gimmick was that whichever Biba piece seen on the TV show “Ready, Steady, Go” each Friday night could be bought in the store and worn the next Saturday. This attracted fashionistas near and far to snatch up those up-to-date looks.  This made the logo more recognizable and made more people want to wear it…a dream for any fashion label! In 1973, Biba hit the big time and moved into a 7-story store in London’s High Street.

In the new store, each floor had a different theme.  There was a children’s floor (for the rock-n-roll kids), one for men, books, food and home. EVERYTHING you needed, in fact! The store became a go-to spot for anyone who loved decadence and shopping indulgence. It became known as the ‘theatre for fashion’...which is why it was the inspiration for Deco Haus.  Fashion should be theatrical and a celebration and these two brands did and do exactly that!

Oh look above at the absolute FABULOUSNESS of it all. David Bowie even shot some videos in there; it was almost like a Studio 54 shop. It must have been wonderful to enter its doors. It even had a life-size turntable!

Biba was full of innovation and clever ideas.  It was, for example the first store that allowed shoppers to try on makeup before they bought it, turning shopping into a whole different experience.  It gave Saturday girls something to do each weekend! The shop became a fun destination and hangout for many a wanderer. It even had its own label on dozens of items in the shop.

Sadly the Biba star fell almost as quickly as it rose...the store closed down soon thereafter.  However, the Biba brand still lives on, churning out extravagant and elegant pieces, using the beautiful and eclectic muse Daisy Lowe. You can find the brand in House of Fraser. BUT, you can also just click onto and find many exclusive and unique pieces inspired by the heyday of the early 70’s. Fashion should be aspirational and fun and has that in spades thanks to the influence of Biba.

1960's fashion 1970's fashion biba london fashion

← Older Post Newer Post →

Leave a comment

Please note, comments must be approved before they are published

The Deco Stylist

1920 1920's dress 1920's fashion 1920's gown 1920's headwear 1920s 1920s party theme 1920s wedding 1930's 1930's slip 1940s 1950s 1960's fashion 1970's fashion 30s slip 90's ABC accessory Advertisement Anna May Wong antique jewelry antique ring art Art Deco art deco ring artwork awards season BBC Beauty guru bella hadid Berenice Bejo bias slip biba black lipstick Black-ish bohemian Bohemian Dress boho bridal bridal gown broadway capelet Celebrity celebrity wedding gown Chanel charlie xcx chinese choker christina Christina aguilera clueless coachella Coco Chanel commercial Costume Design Couture cuff bracelet Dance dark lipstick Deco Bracelet deco fashion Deco Haus dress decor Demi lovato dior dita von teese dolce vida Dr. Who Dress embroidered dress evening jacket F scott Fitzgerald fashion Fashion Advice fashion blog fashion blogger fashion celebrity fashion designer fashion history fashion icon fashion illustration fashion inspo fashion show Fashion Tip fashion trend FIT Flapper Flapper dress floral Foxes Gatsby Gatsby dress Gatsby party glamours slip Gloria Swanson gold lame gown green green fashion gruau gucci gwen stefani hair hairstyle Handbeaded dress harry winston head wrap headpiece heirloom dress Hollywood home decor how to Illustration Image inspiration interior internationalwomensday Jenna Coleman jennifer lopez Josephine Baker Kardashian katy perry Khloe Kardashian Kim Kardashian kimkardashian kimono kimono jacket Kris Jenner krisjenner kristen stewart lace dress lace trend lady gaga layering necklaces LBD lily rose depp lingerie little black dress london fashion luxury luxury jacket madonna makeup makeup look marchesa met gala michelle phan model movie poster Movie Star Wardrobe Movie Stars music festival necklace new product News nude fashion oscars outfit peacock purse pearl necklace Peasant Dress Performance Photo Shoot Photography Photos pink pretty little liars Products prom purse qipao Quote Quotes ralph lauren red red carpet red dress retro Rihanna ring Roaring Twenties rock star rockagirl runway runway accessories scarlett Sexy short vintage hair slip dress Slipdress slumber party smoking jacket song of style street style Style Style Advice style bubble Stylish summer super bowl swimwear t-shirt Tango tassel Tawny Horton Taylor Swift Television The Artist the blonde salad The Deco Haus The great gasby The Great Gatsby the iconic dress the voice theater poster Tracee Ellis Ross Turban Uncategorized Valeria Solomonoff velvet victoria secret peacock Video vile embroidered dress vintage vintage accessories Vintage Bohemian Vintage Bracelet Vintage Clothing Vintage Fashion vintage headpiece vintage jacket Vintage Make-up vintage necklace vintage reproduction vintage style vogue wedding wedding gown